Sales Note

I realize that for many sales people, the end of the quarter is looming. So as you work to finalize various deals, here are some statistics that you should remember.

* 20% of people will always buy the cheapest price no matter what.
* 3-5% will invariably buy the most expensive
* 75% of people like you and me will occasionally buy on price if we have no other reason to base our purchase decision on.

The messages is this - give your prospect a reason to buy "you" and the not the price of your product.